For the new Josep Carreras Foundation campaign against Leukemia, we decided to put the public in the center, giving people the greatest power of all: the power to decide the day in which Leukemia would be cured. We interviewed patients, family members, doctors, donors, researchers ... And we asked them one same question: What day do you think Leukemia will be cured? Through a website, everyone could propose their date and share it in their networks. Thus, we get a little closer to the day in which we would all like to see the disease disappear: tomorrow.
Videocase
TV Ad 30”
Digital Content
Website
Print
Agency: McCann Barcelona Executive Creative Director: Marta Llucià Creative Director: Laura Marco / Isa Sánchez Art Director: Maria Torres Copywriter: Joan Marcé Production Company: Lee Films Director: Yuri Alemany