The NESCAFÉ Red Cup, its greatest icon, turned 50 in 2017. 50 years of a unique relationship between her and her fans. To celebrate it and to announce the launch of a special edition, we decided to get into the depths of the internet and search through the comments of their fans. It was there where we realized that this was serious. So, inspired by everything we found, we created a piece that talked about what best defined that relationship: love.
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Agency: McCann Barcelona Executive Creative Director: Marta Llucià Creative Director: Laura Marco Art Director: Maria Torres Copywriter: Joan Marcé Production Company: Albiñana Films Director: Bernat Lliteras