NESCAFÉ TAZA ROJA

The NESCAFÉ Red Cup, its greatest icon, turned 50 in 2017. 50 years of a unique relationship between her and her fans. To celebrate it and to announce the launch of a special edition, we decided to get into the depths of the internet and search through the comments of their fans. It was there where we realized that this was serious. So, inspired by everything we found, we created a piece that talked about what best defined that relationship: love.


TV Ad 35”



Instagram Videos




Prints


Instagram

Agency: McCann Barcelona
Executive Creative Director: Marta Llucià
Creative Director: Laura Marco
Art Director: Maria Torres
Copywriter: Joan Marcé
Production Company: Albiñana Films
Director: Bernat Lliteras