As every year, Nescafé launched its Salary for Life promotion. A € 2000 per month salary. Forever. Month after month. Throughout your life. That’s like € 24,000 per year. For doing nothing. I mean, c’mon. The least you would do to get the labels to participate would be to face your loved ones to avoid them from winning.
TV Ad 45”
TV Ads 10”
Agency: McCann Barcelona Executive Creative Director: Marta Llucià Creative Director: Laura Marco Art Director: Maria Torres, Diana Martínez Copyriter: Joan Marcé Production Company: La Cosa Director: Zipi