NESCAFÉ - SUELDO PARA TODA LA VIDA

As every year, Nescafé launched its Salary for Life promotion. A € 2000 per month salary. Forever. Month after month. Throughout your life. That’s like € 24,000 per year. For doing nothing. I mean, c’mon. The least you would do to get the labels to participate would be to face your loved ones to avoid them from winning.


TV Ad 45”


TV Ads 10”






Agency: McCann Barcelona
Executive Creative Director: Marta Llucià
Creative Director: Laura Marco
Art Director: Maria Torres, Diana Martínez
Copyriter: Joan Marcé
Production Company: La Cosa
Director: Zipi