After 15 years without a single camaping, Solís chose us to communicate his new environmental policy. A reposition that led the brand to reduce the use of water in all their crops as well as the use of fertilizers and to invest exclusively in local farming, transferring all their crops to La Vega del Guadiana, in Spain. All of this led Solís to become one of the leading brands of Nestlé Europe in terms of environmental responsibility.
TV Ad
Agency: Tiempo BBDO Creative Director: Tomás Ferrándiz Art Director: David Planells Copywriter: Joan Marcé Production company: Picnic Director: Javi Navarro