NESQUIK INT - SLEEPY KIDS

In October 2019, Nesquik asked us to start thinking about the Nesquik powder relaunch campaign. A global campaign that would be airing in 2020 in dozens of countries around the world. That didn't make things easy, and certainly, neither did the global pandemic that started in March. Luckily, we managed to agree on everything from our living rooms and shoot the three commercials remotely in Copenhagen. So no, we didn't have our reward shooting trip to Denmark, but we ended up having the TV and digital campaign they asked us for back in October.


TV Ads 20”




Agency: McCann Barcelona / Craft WW
Creative Director: Laura Marco / William Rust
Copywriter: Joan Marcé
Art Director: Diana Martínez / Valentina Pensa
Production Company: Canada
Director: Tore Frandsen