GREENPEACE - SAVE THE ARCTIC
In 2015, the struggle to take over the Arctic's exploitation rights centered on three countries: Russia, Canada and Denmark. Given this situation, Greenpeace began a campaign ir order to protect part of its surface and avoid the disappearance of an area that is already badly affected by climate change. That's why we launched three prints that pointed directly to the responables.
Copy: YOU MAKE ME MELT. Russia, Denmark and Canada do not support the declaration of a protected area in the Arctic. Enter savethearctic.com and help us preserve it from commercial interests.
Agency: Tiempo BBDO
Creative Director: Jordi Comas
Art Director: David Planells
Copywriter: Joan Marcé