These two Cofidis campaigns were born, thought and half shoot during the lock-down. Maybe that is why they bring me such good and bad memories at the same time. Something we had never done before and something I hope we’ll never have to do again. This will always be my pandemic campaign. A campaign that basically expresses how we were feeling back then. How bad we wanted things to go back to how they were before that crazy March, 2020.
VOLVER I - TV Ad 30”
VOLVER II - TV Ad 20”
Agency: McCann Barcelona Creative Director: Maite Carrillo / Laura Marco Copywriter: Joan Marcé Art Director: Diana Martínez Production Company “Volver I”: Wanna films Director: Ana Beltrán + Wally Sanz
Production Company “Volver II”: Possible films Director: Joana Colomar