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During Christmas, it can be tough to find new ideas for our menus. Every year we end up eating the same meals, the same desserts, the same soups... But Buitoni though it was about time to change that. Time to be brave. To experiment. To try new recipes, new ideas, new meals. So we partner with Google Trends to create "The braves map", an interactive map where you can check in real-time the most searched recipes in every region in Spain. Get inspired by what they are cooking in Madrid, in the Canary Islands, or in Galicia. This Christmas there is no excuse. It is time to be brave.

Unfortunately, the project website is no longer available. You'll have to trust this video case (if there’s any video case that can be trusted) and this beautiful board that my beautiful art director Maria Torres made.

Agency: McCann Barcelona
Creative Director: Laura Marco / Carlos Navarro / Antonio de Dios
Copywriter: Joan Marcé
Art Director: María Torres
Illustrator: Lorena G.